MedCity Custom allows organizations of any kind to order specific health-related content for their publications. Such a service recognizes that in the Internet era everyone is a publisher, but many of these "publishers" don't have enough content for their customers. Also, publishing and media content creation are not primary functions of many of these organizations and, as a result, they struggle to produce a quality product.
MedCity Custom provides specific, made-to-order content created by experienced media professionals who are managed by MedCity News. Such content includes articles for a hospital magazine; co-authoring a book with a health-care professional; print, broadcast and digital media for a health-care conference; or health information for a content-driven iPhone application.
MedCity Custom is one product of MedCity News, which delivers both original reporting and custom-content for organizations and individuals with a vested interest in health care. It is a solution for media companies and organizations that need content, stakeholders who need actionable information about the medical industry, and advertisers who want to speak to this valuable niche audience.
Founded by veteran journalists with both health care reporting and online editorial experience, MedCity News is poised to build an innovative new-media enterprise capable of taking advantage of these converging forces while building a profitable national business and brand.
